Frosty’s FunFest was a large-scale holiday celebration hosted by Atlanta Airport in collaboration with Pop & Bloom Events for students from select schools. I was brought in to design and bring their full creative vision to life through a complete, immersive visual experience. The project included a 3D immersive photo backdrop, custom event signage, branded game stations, wayfinding elements, and themed environmental graphics that transformed the space into a festive winter world.
The design system featured original holiday characters, bright seasonal colors, and interactive activations like Snowball Toss and Pin the Nose on the Reindeer, creating a fun and engaging experience for students. From the DJ booth wrap to large-scale backdrops and directional signage, every visual element was crafted to feel cohesive and intentional. This project highlights my role in translating an event team’s vision into a fully realized, walk-through holiday experience.