For the Ashley’s Athletic Club tennis event, I created a full, cohesive visual experience that extended far beyond a single graphic. The project included Logo creation, branded courtside cocktail menus, event signage, bar wraps, merchandise, hats, paddles, and environmental graphics, all designed to work together as one polished, premium experience. The visual direction blended classic country club elegance with a modern, elevated edge, using clean typography, bold black-and-white contrast, and refined tennis-inspired iconography.
Every touchpoint, from the bar setup to the photo moments and on-court visuals, was designed to feel intentional and immersive, turning the event into a fully branded environment rather than just a tennis gathering. This project showcases my approach to experiential design, creating not just assets, but a complete atmosphere that guests could see, feel, and remember.